ALL of the Media Lie. News the Culture of Lying & Distorting the Public's Conception of Reality
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ALL of the Media Lie News, the Culture of Lying & Distorting the Public's Conception of Reality
Read the book News and the Culture of Lying: How Journalism Really Works
https://www.amazon.com/News-Culture-Lying-Journalism-Really/dp/0029340217/ref=sr_1_1
Public
relations (PR) is the practice of managing and disseminating
information from an individual or an organization (such as a business,
government agency, or a nonprofit organization) to the public in order
to affect their public perception. Public relations (PR) and publicity
differ in that PR is controlled internally, whereas publicity is not
controlled and contributed by external parties.[1] Public relations may
include an organization or individual gaining exposure to their
audiences using topics of public interest and news items that do not
require direct payment.[2] The exposure mostly is media-based. This
differentiates it from advertising as a form of marketing
communications. Public relations aims to create or obtain coverage for
clients for free, also known as earned media, rather than paying for
marketing or advertising also known as paid media. But in the early 21st
century, advertising is also a part of broader PR activities.[3]
An
example of good public relations would be generating an article
featuring a PR firm's client, rather than paying for the client to be
advertised next to the article.[4] The aim of public relations is to
inform the public, prospective customers, investors, partners,
employees, and other stakeholders, and ultimately persuade them to
maintain a positive or favorable view about the organization, its
leadership, products, or political decisions. Public relations
professionals typically work for PR and marketing firms like (like
Establish PR), businesses and companies, government, and public
officials as public information officers and nongovernmental
organizations, and nonprofit organizations. Jobs central to public
relations include account coordinator, account executive, account
supervisor, and media relations manager.[5]
Public relations
specialists establish and maintain relationships with an organization's
target audience, the media, relevant trade media, and other opinion
leaders. Common responsibilities include designing communications
campaigns, writing press releases and other content for news, working
with the press, arranging interviews for company spokespeople, writing
speeches for company leaders, acting as an organization's spokesperson,
preparing clients for press conferences, media interviews and speeches,
writing website and social media content, managing company reputation
(crisis management), managing internal communications, and marketing
activities like brand awareness and event management.[6] Success in the
field of public relations requires a deep understanding of the interests
and concerns of each of the company's many stakeholders. The public
relations professional must know how to effectively address those
concerns using the most powerful tool of the public relations trade,
which is publicity.[7]
Public relations professionals present
the face of an organization or individual, usually to articulate its
objectives and official views on issues of relevance, primarily to the
media. Public relations contributes to the way an organization is
perceived by influencing the media and maintaining relationships with
stakeholders. According to Dr. Jacquie L’Etang from Queen Margaret
University, public relations professionals can be viewed as "discourse
workers specializing in communication and the presentation of argument
and employing rhetorical strategies to achieve managerial aims."[40]
https://en.wikipedia.org/wiki/Public_relations
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